Online Gambling Advertising and the Third-Person Effect
نویسندگان
چکیده
منابع مشابه
Restricting Gambling Advertising and the Third-Person Effect
Along with the rapid growth experienced by the gaming industry in the United States has come increasing calls to restrict or ban gambling advertising. To date, little is known about what motivates people to support such restrictions on advertising. However, one recent theory, the third-person effect, offers a possible explanation. The third-person effect states that when confronted with negativ...
متن کاملAdvertising Standards and Online Advertising
The technological transformation and automation of digital content delivery has revolutionized the advertising industry. Increased reliance on automation has also led to requirements for standardization of advertising formats. This paper examines how the memorability of banner advertising changed with the introduction of new standards regularizing the size of display advertising. Using data fro...
متن کاملOnline Advertising Intermediary: How Online Advertising Works?
Applying bleeding edge courses of action in advertising is always a case on the table of decision makers. In online case, lack of a practice to place right advertisement in a right time for the right user has been counted as biggest challenage. On the other hand, “ad clutter”, the key criticism on online advertising; is about to put online advertisement’s benefits away and annoying users more t...
متن کاملOnline Gambling Advertising Regulations in Spain. A Study on the Protection of Minors.
This article examines the online gambling advertising regulations in Spain currently in effect to assess the actual protection of underage youth. In recent years, online gambling among youth has increased. Through advertising, online gambling companies incite and encourage an involvement that can be harmful for vulnerable audiences. Some studies have demonstrated that advertising influences you...
متن کاملthe intentional bases of third person actions
arising of loss entitles the third party to the compensation. in this respect, more often than not, the entitlement of the third party finds its justification based on voluntary principles and sometimes based on involuntary ones. if the third party cannot find defense based on voluntary principles, he or she has to resort to involuntary ones. the possibility of multiple compensation methods cou...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: International Journal of Cyber Behavior, Psychology and Learning
سال: 2017
ISSN: 2155-7136,2155-7144
DOI: 10.4018/ijcbpl.2017040102